Purple

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Purple

Learning and Development Solution for Bus Drivers for better customer engagement

Purple is the leading transporter of Maharashtra with 2000+ fleets and 5000+ drivers working on multiple shifts. Purple wanted to deliver the best customer experience at its point of sale and delivery.
There were many cases where the Customer loyalty home was poor and to attain a better Customer Loyalty home the service delivery had to be improved.

Cognilements proposed a tech-driven learning and development plan for all the drivers of multiple vernaculars. The idea was to create an audiovisual learning program which will help them deliver better services to the end customer.

The performance of the drivers had improved to an extent where the program ended up saving lakhs of rupees every day. In the process of creating a better customer experience, Cognilements ended up reducing the “Total Cost of Ownership” while increasing the mileage of every driver.

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6000+

Total drivers trained

11.2%

Increase in mileage

INR 3.5 Lakhs+

Additional savings per day

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