Nuane

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Nuane

Nuane - stands for Numero Uno Natural Alkaline Exclusive the water from the foothills of Sahyadri Maharashtra.

The Business owners discovered a stream of water flowing out of the ground in a barren land and found something different. They approached various consulting organizations and later on decided to move on with Cognilements.

Cognilements advised them to test the water from National Chemical Labs and found that the water has the best content for humans. During the tests, it was found that the health benefits were extremely favourable for life-threatening diseases like Cancer.
Cognilements during its advisory services decided to create a complete marketing proposition to address the needs of everyone in the pyramid. Our approach to testing with Cricketers in the Indian National Cricket team gave us a boost to launch it in the market with a different target audience.

Cognilements took the accountability of branding and managing the complete project apart from production. The idea was to market a brand with international flavours and quality standards. From naming it to setting up a complete tech platform to navigate customer onboarding and marketing. This also includes the holistic approach of setting and training Sales Function, Presales, Operations, HR and Supply Chain Management.

Nuane promoters are currently waiting for licenses from the Govt. of India to promote and sell the products in the market.

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600 Ltrs

Total production for daily sale

500 K

Total viewership before the start of sales

INR 2500

Product value

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