ICICI Bank

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ICICI Bank

Home Loan Leadgen using Extended Reality & AI

ICICI Bank, a leading nationalized bank of India showed interest in sponsoring World’s First Virtual Reality Exposition for the Pune Real Estate Market.

However the challenge was to create a virtual experience zone of a ICICI homeloan branch which will have all their features and benefits of their products.

Every property participating had ICICI home loan banners inside their properties which on click allowed a user to visit the virtual branch and in turn the user can show their interest and inturn their details were shared with the ICICI telecalling team.

The Virtual Reality zone is connected to their internal system of lead generation and all shareable customer data got shared for better behavioural analysis and product pitching.

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10000 +

Total leads shared

18

Projects with ICICI APF

4 days

Approval to Golive of Virtual Branch

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